Plats

Cat food brand named after the Dutch word for outer space (according to Google Translate)

Logo idea sketches. Existing logos are usually not very big and usually just feature a name written in a nice looking font. I like my logos to be a little more creative so I tried something different.

Here's the entire design process depicted by these art boards.

I started off with the first idea of turning the t in plats into a star to represent the outer space element, but I decided that it looks like a logo you'd find for an electrical store rather than a cat food packet.

After deciding I wanted to use something a bit more creative, I tried out some rough sketches of my last idea, this time giving it more personality.

After showing the design to a friend I was told that the logo has too many lines and should look smoother. It wasn't until I tried a less fluffy face that I realised what they meant. Great feedback!

I used the edit colours tool to try out different pallets. I settled for something more natural and similar to a cat's coat.

Circle's are ideal logo backgounds.

Final logo design.

An issue which I didn't notice until it was pointed out is that the word CATS will probably stand out before PLATS, as it would only make sense after seeing an image of a cat.

This isn't too much of a concern, as logos don't even need to have a name on them at times. It also makes for a good (but brief) discussion.

The chosen colours do a good job of separating the actual text from the face, but still remains in tertiary colours.

The circle makes it look clean and applicable to anything, as does the smoother ouline.

I designed the box for the product too, so be sure to check it out on the Graphic Design page!